If you already use Zapier to connect your apps, you know that the right email tool can turn your entire workflow into a seamless marketing machine. Zapier lets you trigger emails from virtually any event in any app, meaning you can fire off onboarding sequences from new CRM contacts, welcome emails from form submissions, or re-engagement flows from calendar events. Finding an email platform with solid Zapier support means fewer custom hacks and more reliable automation without touching code.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy connects with Zapier effortlessly, letting you trigger sequences, add subscribers, and tag contacts automatically from any app in your stack. Its clean API and Zapier actions make it the go-to choice when you want email automation that responds to events happening across all your tools.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 4 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 7 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 8 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 11 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 12 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 13 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 14 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 15 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Set up a Zap that watches your trigger app (like a form, CRM, or payment processor) and maps the contact data to your email platform using the "add subscriber" or "enroll in sequence" Zapier action. Make sure you pass a full name and any custom fields you plan to use in personalization. Always add error handling steps in Zapier so failed enrollments get logged rather than silently dropped. Test with a few dummy records before going live to confirm the sequence fires correctly.
Yes, this is one of the most powerful uses of Zapier with email marketing. When someone completes an action in your CRM, project management tool, or payment platform, you can trigger a Zap that applies a specific tag or moves them to a different list in your email tool. Over time this builds rich, behavior-based segments without any manual work. Platforms like Sequenzy, ActiveCampaign, and ConvertKit handle tag-based segmentation especially well through Zapier.
Most good email platforms handle duplicate detection natively by matching on email address. When a Zap sends the same email twice, the platform should update the existing contact rather than create a duplicate. Double-check your platform's deduplication behavior in their documentation before building your Zap. It is also worth adding a "search subscriber" step before the "add subscriber" step in Zapier for platforms that do not handle this automatically.
Native integrations are almost always more reliable and feature-rich than Zapier bridges. If your email platform and the other tool both offer a direct integration, use that. Zapier is best reserved for connecting tools that lack native support for each other. That said, Zapier adds value even when native integrations exist, because it lets you build multi-step logic that a direct integration might not support, like updating multiple apps with one trigger.
Create a Zap that watches for inactivity signals in your other tools, such as a customer who has not logged in for 30 days (from your app database) or a deal gone cold in your CRM. Map that trigger to a Zapier action that adds a tag to the contact in your email tool, and then build an automation in the email platform that fires a re-engagement sequence whenever that tag appears. This closes the loop between product and marketing data beautifully.
First, check Zapier's task history to find the exact step that errored and read the error message carefully. Most failures are due to missing required fields, API timeouts, or rate limit issues. Fix the data mapping in your Zap, then replay the failed tasks. For high-stakes automations, add a Zapier "catch" step or set up error alerts via email or Slack so failures surface immediately rather than going unnoticed for days.