Wix is one of the most popular website builders in the world, and its built-in Wix Email Marketing tool handles the basics well for simple newsletters. But if you want serious email automation, advanced segmentation, or professional deliverability at scale, you will quickly find that a dedicated email marketing platform paired with Wix is the smarter path. The best tools integrate with Wix through its API and Zapier so you can capture leads, trigger sequences, and build a real email program without leaving your Wix ecosystem entirely.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy integrates with Wix through Zapier to automatically enroll new contacts from Wix forms into email sequences. Its AI-powered email writing is a huge time-saver for busy Wix site owners who want professional email content without spending hours crafting copy from scratch.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 4 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 10 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 11 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 12 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 13 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | Beehiiv | Newsletter businesses and media companies | $49/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
Wix Email Marketing is fine for very occasional, simple newsletters but lacks automation, advanced segmentation, and the deliverability infrastructure of dedicated platforms. If you send email more than once a month, want to set up welcome sequences, or need to segment your audience by behavior, you will grow out of Wix Email Marketing quickly. Most serious Wix business owners switch to a dedicated tool within a few months of taking email seriously.
The most common approach is Zapier. Set up a Zap that watches for new form submissions in Wix (using the Wix Zapier app) and adds the submitter as a subscriber in your email platform of choice. Map all the form fields you want to use for personalization. Test the connection thoroughly before driving traffic to the form. Alternatively, replace Wix forms with embedded forms from your email platform to cut out Zapier entirely for simpler setups.
Yes, but you need a third-party email tool that integrates with Wix Stores. Klaviyo has one of the strongest Wix Stores integrations and will let you set up abandoned cart emails quickly. Omnisend is another solid option with multichannel support. The setup involves connecting the email platform to your Wix Store via their integration wizard, after which cart abandonment events trigger the flow automatically. This single automation often pays for the email tool many times over.
Wix Bookings does have Zapier triggers for new bookings and cancellations. You can use these to add newly booked clients to a pre-appointment email sequence or trigger a post-appointment review request email. The Zapier connection is reliable for this use case. Set up automations for things like appointment reminders 24 hours before, post-service follow-up surveys, and rebooking incentives after a set number of days.
For local businesses, Mailchimp and Constantcontact are popular choices because of their familiarity and support resources. Mailerlite is a great budget-friendly option with nice templates. If you want more automation for follow-up sequences and customer journeys, ActiveCampaign or Sequenzy give you more power without overwhelming complexity. The most important thing for local businesses is picking a tool with solid customer support so you can get help when you need it.
Add a newsletter signup section prominently on your homepage, service pages, and blog. Offer a clear reason to subscribe, whether that is a discount, a free guide, or simply "be the first to know about new offers." Use a lightbox popup (available via embedded third-party scripts or Wix's own popup feature) to capture exiting visitors. If you have Wix Bookings or Wix Events, add a checkbox to appointment and ticket forms that opts people into your marketing list.