Salesforce is the gold standard for CRM, but its native email marketing capabilities can feel limited or expensive for many teams. The good news is that the best email marketing platforms offer deep Salesforce integrations, letting you sync contacts, leads, and opportunity data to power hyper-personalized campaigns. Whether your team runs enterprise sales or SMB pipelines, the right email tool connected to Salesforce means you stop duplicating data and start sending smarter campaigns based on what your CRM already knows.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy connects with Salesforce through Zapier and webhooks, pulling in lead and contact data to trigger automated sequences whenever a Salesforce event fires. Its AI-powered email generation and simple sequence builder make it ideal for Salesforce users who want powerful email automation without the complexity of Marketing Cloud.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 4 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 7 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 8 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 11 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 12 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 13 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
For most small to mid-sized teams, a separate email platform integrated with Salesforce via API or Zapier is far more cost-effective than Salesforce Marketing Cloud. Marketing Cloud is an enterprise product with enterprise pricing, and most of its features are overkill for teams not running massive, complex journeys. Tools like ActiveCampaign, Sequenzy, or Brevo paired with a solid integration can replicate 90% of the functionality at a fraction of the cost.
Most email platforms offer a native Salesforce connector that maps Lead fields to subscriber fields automatically. If your platform does not have a native connector, use Zapier or Make (formerly Integromat) to build a Zap that fires when a new Lead is created or updated in Salesforce and adds or updates the contact in your email tool. Always map the Lead's email opt-in status and unsubscribe field to ensure you only email people who have consented.
Yes, if your integration maps opportunity fields to contact properties in your email tool. You can pull in fields like deal stage, close date, account name, and opportunity value, then use them in email personalization tags or segmentation conditions. For example, send a "Congratulations on closing" email when a deal moves to Closed Won, or a "We noticed your trial is ending" email tied to a close date in the future.
This depends on the integration depth of your email platform. Some tools like ActiveCampaign and Mailchimp have native connectors that log email opens, clicks, and unsubscribes as activity records on the Salesforce contact or lead. For platforms without native push-back, use Zapier to watch for engagement events (like "email opened") and create corresponding Salesforce tasks or update contact fields. This keeps your sales reps informed about what emails a prospect has interacted with.
This varies by integration. Most basic integrations only support standard Contact and Lead objects. Advanced integrations or API-based setups can pull from custom objects like Product Interests, Support Tickets, or Event Registrations. If custom object data is important for your segmentation, check whether your email platform supports it before committing. Some platforms require a custom API integration to access non-standard Salesforce objects.
With the right integration, yes. Using Zapier or a native bidirectional connector, email events can trigger updates in Salesforce. For example, when a contact clicks a "Request Demo" link in an email, a Zap can create a Task in Salesforce and notify the assigned sales rep. You can also update custom contact fields in Salesforce based on email engagement, like stamping a "Last Email Click Date" or changing a lead status to "Email Engaged."