As your email list grows, engagement naturally declines. Some subscribers become inactive, not because they are bad fits, but because your emails are not hitting their needs anymore. Re-engagement campaigns target inactive subscribers with fresh, valuable content designed to remind them why they subscribed. Email helps you clean your list while saving subscribers who might become active again with the right approach.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy excels at re-engagement by automatically identifying inactive subscribers and building customized win-back sequences. You can test different re-engagement messages and track which bring subscribers back with minimal setup time.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 5 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 6 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 7 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 8 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 9 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 10 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 11 | Postmark | Critical transactional emails | $15/mo |
| 12 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 13 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 14 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 15 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Generally, a subscriber is considered inactive if they have not opened an email in 60 days or clicked a link in 90 days. However, this varies by industry and email frequency. A newsletter sending weekly might consider 30 days inactive, while a monthly digest considers 90 days inactive. You set the threshold in your email platform. Most email service providers recommend monitoring engagement quarterly: if your overall open rate drops below industry benchmarks (typically 15-25 percent for bulk email), you have an engagement problem. Segment your list by engagement level (active, occasionally active, inactive) so you can send different content to each group.
Start re-engagement when you first notice decline in engagement. If open rates drop 10-20 percent, launch a re-engagement campaign immediately. Do not wait until your entire list is inactive. Set up automated re-engagement that triggers every 60-90 days for subscribers below your engagement threshold. Many successful email programs run continuous, automated re-engagement rather than periodic campaigns. The sooner you address inactivity, the better your chances of bringing subscribers back. Waiting a year to re-engage someone usually fails; they have forgotten why they subscribed.
Start with empathy: acknowledge the gap ("We have not heard from you in a while") and take responsibility (not "You do not open our emails" but "We want to make sure we are sending you valuable content"). Highlight what is new or improved: "Here are our top posts from the last three months" or "We have made these changes based on subscriber feedback." Offer a choice: let them re-confirm interest, update preferences, or change frequency. Include exclusive content or offer as incentive. End with a clear call-to-action but also make unsubscribing painless. Many subscribers feel bad unsubscribing and appreciate being given a graceful exit.
Yes, often. Common incentives are exclusive discounts, free content (ebooks, webinars), or bonus benefits (extra months free, early access to new features). Test different incentive approaches with different segments: some subscribers respond to discount incentives, others to exclusive content. For content-focused newsletters, offering a roundup of best articles from the past year often works well. For e-commerce, offering 15-20 percent off works. For SaaS, offering a feature trial or consulting session works. The goal is to provide genuine value that reminds them why they signed up in the first place, not just to beg them to stay. Track which incentives drive the most re-engagement so you can optimize.
A typical re-engagement campaign is 2-3 emails over 2-4 weeks. Email 1 is the initial re-engagement email ("We miss you") with an offer or incentive. Email 2 (sent 5-7 days later) is a second chance message: "Last chance to update your preferences" or "One more reason to come back." If the subscriber still does not re-engage, Email 3 is a final farewell: "We are sad to go" followed by an automated unsubscribe if they do not respond. Do not send more than 3 re-engagement emails. If someone is not re-engaged after 3 touches, they have decided. Unsubscribing them is better for your sender reputation than continued low engagement.
Include a link in your re-engagement email to your preference center where subscribers can choose email frequency, content topics, or send times. Many inactive subscribers are just tired of too many emails, not uninterested in your content. Letting them choose "send me less often" or "only tech news, not sales content" often brings them back. Preference center links reduce unsubscribes and bring back subscribers who were on the edge. Track how many subscribers update preferences versus unsubscribe from your re-engagement email: a high preference center click rate suggests you need more frequency options or topic segmentation in regular campaigns.