Preguntas frecuentes
Who should I be emailing about speaking opportunities?
Conference organizers, event planners, corporate HR and L&D leaders, trade association leaders, podcast and virtual summit hosts, and university or school administrators. Build separate segments for each because they need different messaging. Corporate clients care about ROI and engagement, conferences care about audience appeal.
How often should I email event organizers and podcasters?
Monthly is ideal for general thought leadership and topic updates. You can email more frequently if you have new material or are launching a new speaking topic. Consistency matters, so pick a schedule you can maintain. Regular visibility keeps you top-of-mind when organizers are booking speakers.
What content should speakers email about?
Share insights from your speaking engagements and the industries you speak about. Send valuable tips or takeaways from recent talks. Share clips from video of you speaking. Announce new topics or updates to your speaking material. Include testimonials from audiences or organizers. Position yourself as a thought leader, not just someone available for hire.
How do I follow up after speaking at an event?
Email attendees thanking them and directing them to your resources, newsletter signup, or next steps. Email event organizers asking for feedback and if they know other events that need you. Ask for testimonials or video clips of your talk. Ask for introductions to other organizers. Post-event follow-up often leads to repeat bookings or referrals.
Should I include my speaker fee in email?
Not always. Many speakers are flexible with fees based on event size and budget. Instead, include your speaking topics, experience level, and a call-to-action saying "email to discuss availability and fees." Some speakers list range if their fees are standard. Save negotiation for direct conversations.
How do I use email to build my speaking reputation?
Email your list consistently with thought leadership content related to your speaking topics. Share perspectives on industry trends. Announce where you're speaking or have spoken. Include video clips or testimonials. Over months, your email establishes you as a recognized expert, which makes event organizers more interested in booking you.