Print shops need email marketing that drives orders during busy seasons, maintains relationships with repeat business customers, and showcases specialty services. The right email tool automates quote requests, sends seasonal campaign reminders (holiday cards, wedding invitations, business cards), and rewards loyal bulk customers. Email helps print shops compete against online printing by emphasizing quality and personalized service.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy works well for print shops because you can segment customers by project type (wedding, business, promotional) and send relevant project ideas, automate quote follow-ups with pricing and turnaround, and trigger seasonal campaign reminders (holiday cards in November, wedding invitations in winter). You can reward bulk customers with exclusive pricing emails.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 5 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 6 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 7 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 10 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 11 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 12 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 13 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 14 | Postmark | Critical transactional emails | $15/mo |
| 15 | Loops | Non-technical founders wanting simplicity | $49/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
The holiday season is critical for print shops, especially for holiday cards and party invitations. Start email campaigns in early November with "Plan Ahead" emails showing holiday card designs and customization options. Send design trend emails (modern minimalist cards, traditional elegant designs, fun family photo cards) showing what is popular. Create limited-time offers: "Order by [DATE] for guaranteed pre-Christmas delivery" or "Order 100 cards by [DATE] and get free custom return address printing." Send emails to past customers who have ordered holiday cards in previous years with new designs and exclusive customer discounts. In mid-November, escalate to weekly promotional emails. Include easy order links and clear turnaround information. The key is starting early while customers still have time to plan.
After a customer requests a quote, send an immediate confirmation email acknowledging their inquiry and the timeline for a quote (e.g., "We will have your quote to you within 24 hours."). Include suggested questions they might think about. After sending the quote (usually in 24-48 hours), send a follow-up email at 3 days if not approved, asking if they have questions or need design changes. At 7 days, send a gentle reminder with the quote details again and offering a small discount for quick approval. At 10 days, send a final follow-up offering a larger incentive or extended turnaround to accommodate their timeline. For high-value quotes, a personal phone call improves approval rates significantly. Quote follow-up sequences should convert 40-50% of requests to actual orders.
Send emails suggesting coordinating products. If someone orders business cards, email offering matching letterhead, envelopes, or notecards. If they order wedding invitations, suggest programs, thank-you cards, or save-the-date announcements. Include photos of coordinated sets and the design impact of matching pieces. Offer bundle pricing: "Order business cards and matching envelopes together and save 20%." For repeat customers, send emails suggesting volume discounts when they reorder: "Your last order was for 500 cards. This time, order 1000 and save 30% per card." Create "complete your project" email sequences. A customer whose quote is for business cards should receive emails about letterhead, envelopes, and presentation folders within 2 weeks.
Absolutely. Retail customers (individuals) want inspiration and seasonal ideas, so send emails about personal projects: wedding invitations, announcement cards, thank-you notes, party invitations. Business customers want practical solutions and bulk discounts, so send emails about business cards, letterhead, marketing materials, branded merchandise, and order frequency discounts. Non-profit organizations want budget-conscious options, so send emails about fundraiser materials, event programs, and non-profit pricing. Segment your list by customer type and send different content to each. This targeted approach dramatically improves relevance and response rates.
Most print shop customers appreciate 1-2 promotional or seasonal emails per week during their peak seasons (November for holidays, January-June for weddings, August for back-to-school). During slower seasons, reduce to 1-2 emails per month with new service offerings or general inspiration. Always allow customers to adjust frequency preferences. Monitor open rates: if they consistently drop below 20%, reduce frequency. Bulk business customers might prefer monthly emails with quarterly special offers, while individual customers might want more frequent inspiration. Offer email preferences on signup so customers can choose what they want to receive.
Online print companies compete on price and convenience, but local print shops compete on quality, personalization, and service. Use email to emphasize quality: showcase finished projects, include testimonials about superior print quality, share information about paper stocks and printing techniques. Highlight personalization: email customers about customization options, color matching, design consulting, and hand-finished details. Emphasize service: send emails about your design team available for consultation, rush service availability, and local delivery options. Offer value that online competitors cannot: personal relationships, local service, expert guidance, custom solutions. Email should position you as the premium alternative for customers who care about quality and personalization, not as price competition.