Pinterest drives massive amounts of purchase-intent traffic, but most Pinterest sellers send that traffic straight to their shop without capturing any of it for their email list. Building an email list from your Pinterest audience means converting high-intent browsers into subscribers you can market to directly, repeatedly, without paying for reach every time. The right email platform helps you capture, nurture, and convert that Pinterest traffic into a sustainable customer base.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy gives Pinterest sellers a clean way to build automated email sequences that convert Pinterest traffic into loyal buyers without requiring a dedicated marketing team. The platform is approachable enough for solo sellers while having enough depth for growing e-commerce brands.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 3 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 4 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 5 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 6 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 10 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 11 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 12 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 13 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | Beehiiv | Newsletter businesses and media companies | $49/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
The most effective approach is a lead magnet that directly relates to your Pinterest content. For a home decor Pinterest account, offer a free room planning guide or a style quiz. For a recipe creator, offer a free meal plan or recipe collection. The key is matching the incentive to what your pins are already delivering value around so the signup feels like a natural next step rather than a detour. Link your signup landing page from your Pinterest profile bio and occasionally create specific pins that promote your freebie directly.
Abandoned cart emails are typically the single highest-revenue automation for any product seller and Pinterest sellers are no exception since their audience is already in a shopping mindset. A three-email abandoned cart sequence sent at one hour, 24 hours, and 72 hours after abandonment with a modest discount in the final email recovers a meaningful percentage of otherwise lost sales. Post-purchase follow-up sequences that request reviews, suggest complementary products, and build customer loyalty are the second most impactful automation. Set these two up first before investing time in any other email program components.
Pinterest audiences respond well to email content that matches the aspirational, inspirational tone of the platform. Styled product photography with editorial-style copy performs better than plain product shots with specifications. Seasonal curations like "Our top ten pins for summer entertaining" or "The home office setups your followers are saving" mirror the way Pinterest audiences already browse and translate well to email. Behind-the-scenes content about how your products are made or how to use them in real settings also performs well because it adds the narrative depth that Pinterest images alone cannot provide.
Once to twice per week works well for most Pinterest sellers, especially during peak shopping seasons. Pinterest audiences are actively planning purchases over extended periods, so consistent presence in their inbox during the consideration phase keeps your products top of mind when they are ready to buy. Outside of peak season, once a week or bi-weekly maintains the relationship without overwhelming subscribers who may not be in active buying mode. Always err toward sending genuinely good content less frequently over sending mediocre content more often.
Yes, and this cross-promotion works surprisingly well. Including a link to a specific Pinterest board in your email with a note like "I just updated my spring home board with 20 new pins, come save your favorites" drives Pinterest traffic from your email audience. This strengthens your Pinterest presence while also giving your email subscribers a reason to stay engaged with you on another platform. Bidirectional promotion between email and Pinterest creates a flywheel where each platform feeds the other, which is more durable than growth on either platform alone.
The most effective approach is a thoughtful post-purchase sequence that makes the first experience so good that coming back feels natural. Send a great post-purchase email immediately after the first order, follow up with usage tips or care instructions a few days later, request a review at the right moment, and introduce complementary products around the three to four week mark. Customers who purchase a second time are dramatically more likely to become regular buyers than those who purchased only once. Every first-time Pinterest buyer who becomes a second-time buyer represents a significant increase in their lifetime value to your business.