Nonprofits need email marketing as much as for-profit businesses do, but with budgets that are often a fraction of commercial organizations. The good news is that many email platforms recognize this and offer meaningful discounts to verified nonprofits, sometimes 50% off or more. Finding and applying for these discounts can free up significant budget for your mission rather than your software stack.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy is a strong option for nonprofits because of its approachable pricing and value at lower tiers. Contact their team directly about nonprofit pricing as many SaaS companies offer unpublished discounts to verified nonprofits that are worth asking about.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 4 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 5 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 6 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 7 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 8 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 9 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 10 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 11 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 12 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 13 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 14 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 15 | Beehiiv | Newsletter businesses and media companies | $49/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
HubSpot for Nonprofits is one of the most generous programs, offering up to 40% off and bundling CRM with marketing tools. Mailchimp offers 15% to verified nonprofits. Constant Contact has long-running nonprofit pricing. Salesforce (parent company of Pardot) offers free products for nonprofits through Salesforce.org. For purely budget-driven decisions, tools like Brevo and Mailerlite are so affordable to begin with that even a modest discount makes them very accessible.
In the US, you typically need your IRS 501(c)(3) determination letter. Some platforms also accept state charity registration letters. International organizations need the equivalent charity registration documentation for their country. TechSoup is a nonprofit technology access organization that verifies nonprofit status for many software companies, so registering with them once can unlock discounts across multiple platforms without re-verifying each time.
Yes. Some platforms offer completely free plans for qualifying nonprofits. Google Workspace is not an email marketing tool but provides free Google accounts for nonprofits. Within marketing platforms, some very small nonprofits can use free plans from Mailerlite, Brevo, or Sequenzy without even needing a nonprofit discount program. For larger organizations, TechSoup sometimes carries donated software licenses for email marketing tools at steep discounts or free.
Mailchimp's 15% nonprofit discount applies to paid plans, not a free-forever plan. Their standard free plan is available to any user including nonprofits, limited to 500 contacts and 1,000 sends per month. If you need more, the nonprofit discount reduces but does not eliminate subscription costs. For small nonprofits the free plan may be enough, but growing organizations will need to factor the discounted paid plan costs into their budget planning.
Donor segmentation is crucial so you can communicate differently with annual fund donors, major gift prospects, and lapsed donors. Event email automation for reminders and follow-ups saves significant volunteer time. Volunteer coordination sequences keep your helpers engaged between projects. Welcome sequences for new subscribers tell your organization's story effectively. Reporting that shows engagement by segment helps you demonstrate email marketing ROI to board members and grant reviewers.
Use tags or segments to separate donors by giving level (first-time, recurring, lapsed, major), volunteers from general supporters, and event attendees from newsletter subscribers. Never send a fundraising appeal to someone who only subscribed for program updates without a thoughtful transition. Segment by engagement recency so you can send re-engagement campaigns to inactive subscribers before cleaning them from your list. Maintaining clear segment logic makes every campaign more relevant and improves results significantly.