Ghost has built email newsletters directly into its platform, making it uniquely powerful for content creators who want to publish and email in one place. But many serious Ghost publishers find they need additional email marketing capabilities like advanced automation, better analytics, A/B testing, or the ability to build sequences that go beyond what Ghost's native email feature supports. The right email tool works alongside Ghost, letting you keep using Ghost for publishing while extending your email reach with professional marketing automation.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy pairs with Ghost beautifully through its API and Zapier, letting you sync Ghost members into automated welcome and nurture sequences while keeping Ghost as your publishing home. Its AI-powered email creation saves writers significant time building email content that complements their Ghost posts.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 4 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 5 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 6 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 7 | Beehiiv | Newsletter businesses and media companies | $49/mo |
| 8 | Buttondown | Writers and developers wanting simplicity | $9/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 11 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 12 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 13 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | Klaviyo | E-commerce brands and online stores | $20/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
Buttondown is the antidote to bloated email marketing platforms. Built and maintained primarily by a single developer, the platform strips newsletter publishing down to its essence: write, send, grow. If you are a writer or developer who values simplicity and does not need the hundred features you will never use in larger platforms, Buttondown is a refreshing choice.
$9/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
It depends on your goals. If you just want to send posts to subscribers and keep things simple, Ghost's built-in email is perfectly adequate. But if you want to run welcome sequences for new subscribers, send targeted promotions to free vs. paid members, or build multi-step nurture journeys, a dedicated email tool is worth adding. Most serious Ghost publishers eventually add an external tool for automation while keeping Ghost for post delivery.
Ghost exposes webhooks that fire when members join or update their subscription. Connect these webhooks to Zapier, which then adds or updates the subscriber in your email platform. Alternatively, Ghost has a direct ConvertKit integration and several community-built integrations for other platforms. Export your current Ghost member list and import it into your email tool as a starting point, then use webhooks for ongoing sync of new signups.
Yes, Ghost has a native ConvertKit integration built into its settings. You can configure Ghost to automatically add new free or paid members to a ConvertKit form or sequence when they join. This is one of the easiest integrations to set up because it does not require Zapier. The integration supports adding members to different ConvertKit sequences based on their Ghost membership tier, which is useful for differentiating free vs. paid onboarding.
Set up a webhook in Ghost that fires when a new member is created, connect it to Zapier, and enroll that member in a welcome sequence in your email platform. The welcome sequence should introduce you or your brand, set expectations for what subscribers will receive, and offer your best existing content as a starting point. A 3 to 5 email welcome sequence over the first two weeks dramatically improves long-term engagement compared to a single welcome email.
Segment your email list into free and paid Ghost members. Build an upgrade sequence for free members that highlights the benefits of paid membership, showcases exclusive content they are missing, and includes a time-sensitive offer. Send this sequence to new free members starting 2 weeks after they join, when they have had time to experience the value of your content. Periodic upgrade campaign emails to your full free list also work well for one-off membership promotions.
Only if you want newsletter monetization, growth tools, or recommendation networks that Ghost does not provide. Ghost is excellent for content control, custom domains, and direct membership revenue without platform fees. Beehiiv and Substack add discovery features and ad network monetization that can help grow an audience faster. The downside is less control and platform dependency. For most privacy-conscious, content-focused publishers, Ghost with a dedicated email tool for automation is still the best combination.