Event planning relies on constant communication with clients, vendors, and guests. Email is your lifeline for sending invitations, updates, confirmations, and follow-ups. The right platform keeps everyone in sync and ensures no detail falls through the cracks.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy excels for event planners because it combines powerful automation with an intuitive interface. Track RSVPs, send reminders, manage vendor communications, and follow up post-event all in one platform.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 5 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 6 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 7 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 8 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 11 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 12 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 13 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 14 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 15 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Yes, many platforms like Mailchimp and Zapier integrations allow you to connect with Eventbrite. When someone registers on Eventbrite, they automatically get added to your email list. This saves you from manually uploading attendee lists and ensures no one falls through the cracks. Sequenzy also offers custom integrations for this purpose.
The most effective approach is using an RSVP landing page linked in your email, which automatically updates your list. Platforms like ActiveCampaign and HubSpot let attendees click to RSVP and their response is tracked instantly. You can also use buttons in emails that link to "Yes," "No," and "Maybe" pages. This is cleaner than asking people to reply directly to email.
Research shows the sweet spot is sending reminders 30 days before, 7 days before, and 24 hours before the event. Some planners add a third reminder at 3 days to catch people who might have forgotten. Automation tools let you schedule these in advance, so you set them up once and they go out automatically for every event you run.
It depends on your business model. If you run weddings, corporate events, and birthdays, keeping separate lists helps you send relevant content. However, if you have clients who attend multiple event types, you might tag them instead of separating lists. Platforms like ActiveCampaign and Klaviyo excel at tagging and segmentation, letting you manage one list while sending targeted messages.
Lead with the value and experience attendees will have, not just the date and time. Include visuals, testimonials from past attendees, and clear calls to action. Keep subject lines short and enticing. Test different approaches with A/B testing features that most platforms offer. For example, "Join us for the most talked-about gala of the season" outperforms "Save the date: Annual Gala."
Send a final reminder email 24 hours before that includes all the details attendees need, which reduces no-shows significantly. After the event, segment attendees into "attended" and "no-show" groups. Send different follow-up emails to each group, showing no-shows what they missed and inviting them to your next event with a special offer.