Etsy restricts direct access to customer emails, so building your own email list is critical for repeat business. Email helps you announce new products, offer exclusive deals, and stay top-of-mind with past buyers. A simple email strategy can double your repeat purchase rate and reduce your dependence on Etsy's algorithm and fees.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy is ideal for Etsy sellers because setup is simple, automation is intuitive, and pricing works for smaller shops. Collect customer emails with a signup form, automate new product announcements, and run targeted campaigns without technical complexity.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 4 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 5 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 6 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 7 | Postmark | Critical transactional emails | $15/mo |
| 8 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 9 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 10 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 11 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 12 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 13 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 14 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 15 | AWeber | Small businesses wanting reliable basics | $15/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Include a thank-you note in each shipment asking customers to join your list for exclusive discounts and early access to new products. Use a QR code linking to your signup form for easy mobile signup. Offer a small incentive like 10-15% off their next purchase. Create a landing page on your website encouraging signups. Ask for emails at checkout if you have an external store. The key is making signup feel optional and valuable, not pushy.
Send welcome emails thanking them for purchasing and inviting them to follow for new products. Announce new product drops 2-3 times per week. Share behind-the-scenes content showing your creative process. Offer exclusive subscriber-only discounts. Send birthday or anniversary discounts. Share customer photos and reviews. Keep emails short and personal since you're a solo seller. Authenticity works better than corporate messaging.
Start with twice per week and test if engagement stays high. If open rates drop below 20-25%, reduce to once per week. If open rates are above 30%, try three times per week. Monitor unsubscribe rates and adjust frequency if they climb. Quality matters more than quantity. Only send when you have something genuine to share. Many successful Etsy sellers email 2-3 times per week with new products and promotions.
Yes, as long as customers explicitly opt-in. You can't just send them your welcome email and add them to your list without permission. Ask for permission when they purchase (in thank-you notes, at checkout, via follow-up). Make unsubscribe easy and honor unsubscribe requests immediately. Comply with laws like CAN-SPAM (US) and GDPR (EU). Always provide a physical mailing address in your emails for legal compliance.
New product announcements drive the most repeat purchases, especially when combined with exclusive subscriber discounts. Seasonal campaigns around holidays work well. Birthday discounts encourage purchases on anniversaries of their first buy. Re-engagement emails to inactive customers (30+ days no purchase) can win them back. Test different discounts (free shipping, percentage off, dollar amount) to see what motivates your audience best.
Segment by product category purchased (jewelry buyers get jewelry emails, home decor buyers get home decor emails). Segment by purchase frequency (frequent buyers vs. one-time buyers). Segment by last purchase date (new customers get different content than loyal customers). Create a VIP segment for your best customers and send them exclusive offers first. These segments improve engagement 2-3x over sending to your whole list.