Crowdfunding success depends on momentum, and email is your momentum engine. You need coordinated campaigns to drive initial backers on launch day, regular updates keeping people engaged until the deadline, and post-campaign communication building community. Email transforms your crowdfunding campaign from a platform listing into a community-driven initiative.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy excels at coordinating complex crowdfunding campaigns with coordinated launch day emails, backer update sequences, milestone celebration emails, and post-campaign fulfillment communications. The platform automates tracking backer tiers and sends appropriate follow-ups automatically.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 9 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 10 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 11 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 12 | Postmark | Critical transactional emails | $15/mo |
| 13 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 14 | Loops | Non-technical founders wanting simplicity | $49/mo |
| 15 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Send your first email early morning (6-8 AM) announcing the campaign is live with celebration tone and a clear call to action. Second email at midday (12-2 PM) showing initial momentum (backer count, funding percentage) creating FOMO. Third email in late afternoon (4-6 PM) reaching people during the commute. Fourth email around 8 PM for evening engagement. Space them 4-6 hours apart so people see them at different times. Lead with different angles: first email is announcement, second is momentum, third is social proof (early backer testimonials), fourth is deadline urgency. This staggered approach multiplies reach since people check email at different times.
Lead with excitement and celebration of the moment. "After [X months] of work, we're finally live!" Make the value proposition crystal clear in the first sentence. Include what the product is, why it matters, and why now. Show a clear backer tier breakdown with pricing and what people get. Include a prominent call to action button. Add 1-2 strong testimonials or early backer quotes if you have them. Explain any special launch incentives (limited time pricing, exclusive tiers). Keep it short and scannable. Many people will decide to back in the first hour based on this email, so clarity matters more than persuasiveness.
Send updates every 3-5 days during your campaign. That's about 2-3 emails per week. You can increase frequency to 4-5 per week in the final two weeks building urgency. Every update should have news: milestone reached, stretch goal unlocked, new backer tier, production progress, or compelling backer story. Avoid generic updates that feel like reminders. If you don't have news, don't send an email. Bad news (delay in production) should be communicated immediately to maintain transparency and trust. The goal is keeping your campaign top-of-mind without becoming annoying.
Absolutely yes. Backers get insider updates thanking them, showing production progress, and asking for referrals. Non-backers get why-they-should-care emails with social proof, addressing common objections, and limited-time incentives. People who viewed your campaign but didn't back get specific messaging overcoming their concerns (if you can guess them from previous emails they opened). Create at least three segments: (1) Backers - celebrate and retain, (2) Engaged non-backers (opened emails) - overcome objections, (3) General list - introduce the opportunity. Segment messaging increases conversion by 40-50% because each group hears why the campaign matters to them specifically.
In the final week, increase email frequency to daily or every-other-day. Lead with countdown messaging: "Only 6 days left" in subject lines. Show funding progress "We're at 85% funded, help us crush the final goal." Feature milestone achievements and stretch goals unlocked. Announce limited availability: "Only 15 deluxe packages left." Share FOMO-inducing testimonials from recent backers. Send a dedicated email on the final day with "Last 24 hours" subject line and "Last 12 hours" follow-up email 6 hours later. Final week emails often drive 30-50% of total campaign funding because urgency finally compels people to act. Make each email unique in subject line and angle to prevent ad blindness.
Absolutely. High-tier backers (premium packages, early bird pricing) deserve VIP treatment. Send them a personal thank you email within hours of backing. Give them exclusive updates about production progress before the general list. Ask them personally for testimonials or case studies. Offer additional perks for high-tier backers if your product allows (special naming, exclusive features, extended support). Create a VIP community space (private Slack, Facebook group) where high-tier backers connect. In your regular campaign updates, feature testimonials from high-tier backers prominently. This VIP treatment increases satisfaction and turns high-tier backers into long-term evangelists who refer their networks.