Coworking spaces need email marketing that converts free trials into paid memberships, keeps members engaged and using facilities, and encourages membership renewals. The right email tool automates trial invitations, sends onboarding sequences to new members, and targets retention offers to members at risk of leaving. Building community through email helps members feel invested in the space.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy is ideal for coworking spaces because you can automate trial sign-up sequences, send onboarding emails to new members, trigger retention emails when someone stops using the space, and automate membership renewal reminders. You can segment members by membership level (hot desk, dedicated desk, private office) to send relevant content.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 4 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 10 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 11 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 12 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 13 | SendGrid | High-volume senders needing proven infrastructure | $20/mo |
| 14 | Postmark | Critical transactional emails | $15/mo |
| 15 | Loops | Non-technical founders wanting simplicity | $49/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
SendGrid has been powering email infrastructure for over a decade, delivering billions of emails monthly for companies ranging from startups to Fortune 500. Now part of the Twilio ecosystem, SendGrid offers both transactional and marketing email capabilities with the kind of proven reliability that only comes from years of operating at massive scale. If you need email infrastructure that will not fold under pressure, SendGrid has the track record.
$20/mo
Postmark has built its entire reputation on one thing: getting your emails into inboxes, and getting them there fast. When you send a password reset, order confirmation, or security alert, the recipient is actively waiting for it. Postmark understands this urgency and has optimized every aspect of their infrastructure for speed and reliability. Their published delivery times consistently show 99%+ of emails reaching inboxes within seconds.
$15/mo
Loops has carved out a unique position in the email tool landscape by focusing exclusively on SaaS companies and prioritizing user experience above all else. If you have ever been frustrated by the complexity of tools like Mailchimp or HubSpot, Loops will feel refreshingly simple. The interface is clean, modern, and designed to help you accomplish tasks quickly without wading through endless menus and options.
$49/mo
The trial period is critical for conversion. From day 1, send welcome emails that help new trial users feel immediately welcomed. Share wifi passwords, parking instructions, building access details, and event schedules. On day 2 or 3, send an email introducing popular members or communities within the space (maybe a Slack channel or Meetup group). On day 4 or 5, send social proof emails with testimonials from successful members and ROI stories (founders who built companies there, successful projects launched, etc.). On day 6 or 7, send the conversion offer: "Your trial ends tomorrow! Become a member today and save 25% on your first 3 months." Include a simple membership signup link. For members who do not convert immediately, send follow-up emails with different incentives (longer discount period, free month, upgrade option) over 2-3 weeks. Trial-to-paid conversion rates should improve from 15% to 30% with this approach.
Onboarding should be a 7-10 day sequence that helps new members feel welcomed and understand all available benefits. Day 1: Welcome email with building access, wifi, parking, emergency procedures, and a tour offer. Day 2: Email introducing your community and highlighting fun/networking events. Day 3: Email about facility amenities they might not know about (phone booths, conference rooms, kitchens, etc.). Day 4: Introduce popular members or communities in your space (research groups, founders, etc.). Day 5: Provide email contact for any questions and invite them to ask. Day 6: Share member success stories relevant to their industry. Day 7: Introduce upcoming events or networking opportunities. Day 10: Check-in email asking how their first week was and if they need anything. This helps new members integrate quickly and become invested in the community.
Track member behavior and identify warning signs: decreased check-ins, no meeting room bookings, missing events, or reduced peak hour usage. Create an email segment for these at-risk members and send them a personalized re-engagement email: "We notice you have not been in the space as much lately. We value you as a member! Can we help you get more value from your membership? Maybe we can find you a dedicated desk instead of hot desking, or introduce you to other members in your industry." Offer a conversation with management to address concerns. For members who stop coming entirely, send a win-back email with a one-month discount if they recommit. This proactive approach can save 10-15% of members you would otherwise lose.
Active coworking spaces send 2-4 emails per week from new members perspective: Monday event/opportunity email, Wednesday update/facility announcement, Friday community highlight email, plus occasional special announcements. Some members might not be interested in all of these, so provide email preferences (interested in events but not facility updates, etc.). Overall, do not exceed 5 emails per week to most members. During trial periods, you can send daily emails for the first week, then reduce frequency. Always provide unsubscribe and frequency reduction options. Monitor open rates: if they drop below 20%, you are over-emailing.
Do not focus emails on price; focus on value and ROI. For hot desks, emphasize flexibility, community, and networking potential. For dedicated desks, emphasize consistency, professional image, and dedicated storage. For private offices, emphasize focus, privacy, and professional client meetings. In trial conversion emails, highlight success stories of members who got business, found cofounders, or productivity improvements from the space. Show that the space is an investment in productivity and success, not just a cheap rent alternative. Pricing should be secondary to value in your emails. When offering discounts in emails (trial conversion, renewal incentives), frame them as limited-time bonuses for quick action, not permanent price reductions.
Email should facilitate community connections and shared experiences. Send member spotlight emails introducing interesting members and their work. Create emails that suggest collaboration opportunities ("We have a web developer and a designer looking to collaborate"). Send event announcements with RSVP links so events are well-attended. Send post-event email recaps with photos and highlights. Create email segments for members with similar industries and send them targeted networking opportunities. Use email to celebrate member wins (business launches, funding raises, major client wins). This community-focused email approach increases member satisfaction and reduces churn by making members feel they are part of something bigger.