Email marketing helps bed and breakfasts build a loyal guest base, promote seasonal availability, and create personal connections that drive repeat visits. B&Bs thrive on authentic relationships and personalized experiences, which email helps communicate perfectly. Automated guest follow-ups and loyalty programs transform one-time visitors into regular guests who refer their friends.
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
Sequenzy automates post-stay follow-ups, loyalty sequences, and seasonal promotion emails that build the personal relationships B&Bs depend on. Personalized communication about guests' stays and interests turns visitors into loyal repeats.
| # | Herramientas | Mejor uso | Precio |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 4 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 5 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 6 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 7 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 8 | HubSpot | B2B companies needing CRM + email | $20/mo |
| 9 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 10 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 11 | Customer.io | Product-led growth and behavioral email | $100/mo |
| 12 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 13 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 14 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 15 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
Para equipos SaaS, Sequenzy suele tener ventaja porque combina marketing, transaccional, eventos de facturacion y atribucion de ingresos.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
$20/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
Customer.io is the tool you graduate to when your email marketing strategy becomes sophisticated enough to demand real behavioral targeting. The platform excels at sending the right message to the right person at exactly the right moment, triggered by actions they take (or do not take) in your product. If you are building a product-led business where user behavior should drive your communication strategy, Customer.io is purpose-built for that challenge.
$100/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Thank them personally by name and mention something specific they enjoyed (your breakfast, fireplace, garden, location). Reference their interests if you chatted about them. Include a heartfelt request for reviews on TripAdvisor, Google, and Airbnb with direct links. Mention special touches you provided (late checkout, recommendations, special treats). Personal, warm thank-yous drive reviews and repeat bookings.
Send occasional newsletters sharing B&B updates: new amenities, seasonal events, special packages. Birthday or anniversary emails offering loyalty discounts on future stays. Email ideas for seasonal visits: "Come see our B&B during fall foliage season." Reference previous visits in emails: "We loved having you here last fall, hope to see you again soon." Personal touch builds emotional connections.
Romantic getaway packages for Valentine's and anniversaries. Fall foliage trips highlighting autumn beauty. Holiday retreat packages for Thanksgiving or Christmas. Summer festival packages if events are happening nearby. Spring renewal packages. Tie promotions to actual seasonal events and experiences guests can enjoy, not just room availability.
Offer free night after X nights booked. Provide loyalty discounts: 10% off for returning guests. Surprise small touches for loyal guests: room upgrade, wine, breakfast special. Treat repeat guests as friends, not transactions. Send birthday and anniversary specials. Personalized loyalty treatment (handwritten notes mentioning previous visits) creates magical experiences guests remember and share.
Guides about nearby restaurants, hiking trails, historical sites, shops. Recommendations for romantic dinner locations if you cater to couples. Suggestions for family activities if you attract families. Photos of your property in different seasons. Stories about the history of your B&B and community. Educational content helps guests plan visits and builds excitement about choosing you.
Segment by visit type: couples get romantic promotions while families get family-friendly packages. Segment by season of stay: fall visitors get fall-specific content while summer guests get different recommendations. Segment by booking source: repeat guests get different treatment than first-timers. Segment by interests if known (hiking enthusiasts, wine lovers, history buffs). Personalization drives engagement.